In case you have a business serving more than one location, a number of optimization approaches can be implemented to reach the audience. This can be through optimizing specific pages on a site for each of the locations. Targeting in this manner can be done on just about any level, such as a state, area or city. As customers search through local keywords, your business will be tactically placed to be found in search engine results.
You can treat every location as a single site and your stores or businesses will be located on the web with ease.
Use separate pages
Make the most of separate pages by giving each location served by your business its page and add data on every page. Avoid doing it generically by targeting audience within the specified area. Create a unique page on the home page or main site for every location your business serves so that it can rank top in search engine results for each of the areas. If you give each location a generic page with similar content, it will be hard to rank well since you are not specific and lack of an exclusive subject matter. The pages might compete with one another negatively affecting the rankings of your site in search engines.
Each of the area pages should be in a state where search engine spiders can crawl without a problem right from the home page. Having multiple types of links is important since it points to other specific pages on the site. Make sure the links have been anchored on the major keywords you intend to reap from. You can come up with separate pages for every service or product with its own assigned URL linking to the pages from others.
Phone number and address
If this information is added to every page of each location multiple times, search engines will have an easier job of indexing them for the different localized searches. Thus, include your contacts, a phone number and address for each of the businesses twice, at the bottom and the top of the page.
Data compilers-submit each location’s info
Submit each of the pages information to some of the data compilers such as Yahoo Local, Google Places, Yellow Pages and Google Maps among others. List the right information as well, such as acceptable payment methods, service and product details, hours, brand information, addresses and even phone numbers.
Links to external sites are very powerful in search engine optimization. You can encourage linking to each of the area’s sites by becoming a member of different groups such as your local group niches, industry organizations and even local commerce chambers. You should also entice Google and other search engines to the page of each location by harnessing the authority of social media. As your marketing strategy, post on a daily basis posts, pictures and specials on Google+, Facebook and Twitter, among others. In the case of specials, make sure they are specific to the region or city served by each of the pages. Do not forget to write articles and blog posts pointing visitors back to the locations’ pages.
Optimization of every location page
Optimization of each of the pages for every location for local searches can be done through similar principles engaged in SEO campaigns, right from keyword selection to on-page optimization. During keyword selection, use the keywords for your core area and modify it in terms of locations. For instance, if you run a guava business, you can use terms such as guava New York, New York guava or guava New York delivery.
On-page optimization should be done through the use of the main key phrase together with the location being targeted in the web page’s file name. The description Meta tags and titles on the page should use keyboards based on the locality. Write a number of paragraphs and on the page include the identified keywords across the copy. A company that delivers to specific areas within the locality should indicate some of the towns or suburbs delivery takes place for extra local targeting.
Make sure interlinking of the location pages has been done, in that they link from and to the main page.
These strategies can be employed on local markets to be noticed by the target market or audience and to improve ranking in search engines. Make sure search engines spiders’ are able to crawl the site to find all the fresh information about the various locations. If these crawlers cannot find the pages, it will be virtually hard for people to find them.