Either you are looking to hire an SEO company or have already worked or working with one. Or, you even chose to go and get the extra package that included SEO from the website you outsourced. Which by the way is probably the worst idea of them all.
You’re probably asking yourself a hundred questions before choosing a company to go with. Trust me you’re not the only one with questions. There are hundreds of SEO and Inbound Marketing companies you can choose and we’re going to help you choose one even if it isn’t with us. We’d still like to see you succeed.
There are many red flags that we will go over in this post that will help you get better insight and then you can decide how good a SEO company really is.
1. Take A Look At Their Track Record
See what attributes of SEO is important to them. And we’re talking about if they proud of their projects and showcase them and share their analytics. You want to make sure that they have testimonials from credible people. You can even find out what company and who posted the testimonials and contact them about the services and results that they achieved working with the SEO firm. Do your due diligence.
Forget the “vanity metrics” and look to see if they provide actionable metrics and measure what matters. Some things that you should be considering are:
- Organic traffic
- Organic traffic revenue
- Conversion Rate
- A/B Testing results
- Per-customer metrics
- Funnel metrics and Cohort analysis
It’s very easy to be distracted by, “One million page-views”, “10,000 registered subscribers”. Seek out what matters most and see if they have case studies for you to look at. If they won’t provide them to you, count them out.
2. Guaranteed Number 1 Ranking
You might have already come across emails and phone calls promising that your website will rank at the top of SERP’s within a short period of time or “INSTANTLY”.
One thing you have to remember is that SEO companies only in theory can promise you such a deal. However, no one can guarantee top search rankings straightaway. (Quality traffic anyway)
Make sure you are choosing an SEO company that goes through all the steps to ensure that you will get the accurate and quality traffic to help your business.
If they are doing their job they should be asking YOU questions! First and foremost inbound marketing should be done strategically with proper research and goals for your business.
Promises of directory submissions, 100’s of article submissions, social bookmarks, social likes, and thousands of links. “You’ve got to get out of here” – Arnold Schwarzenegger (now go back and read it back in that accent).
These links are automated and I’m sure if you have taken a moment to research SEO before choosing to go with a company, you would know that this is Black Hat SEO that is going to get your website tanked in the rankings before you take your turkey out of the oven. And it’s only going to get harder to recover from being penalized for shady link building.
Let’s emphasize the fact that if your website is new you have to build a quality website with quality content and gradually build links with credible sources. And we all know that “if you build it, he will come” – Field of Dreams (Kevin Costner made one hell of a baseball field and they came)
4. New Channels
Search has evolved to a much bigger and more personalized industry. No longer is SEO just optimization of a website but it’s combined with social media, strategy, more defined data, and the right user experience.
Social Signals have become the standard and you’re going to lose if there isn’t a collaborative emphasis on all the appropriate channels to have your business succeed online.
When you are deciding on the company to go with make sure you ask them questions. Questions about how they would approach your business needs and the strategy they would use. And remember you don’t need to be on every social media channel, just the right ones for your business.
5. Ask Yourself These Questions!
Are you worth ranking on the first page for your services? By this I mean, how does the website look? Is the copy good? Are there value prepositions on all landing pages, is the site stuck in 2004 in terms of design, or are your services actually bringing something new to the table in your industry?
If not, a good SEO consultant will tell you that your website at the moment needs to be revamped and made for todays online world and possibly might not take the job until you get your website re-designed.
Last but not least, word of mouth will surely help you the most when picking any new business relationship. So do your research.