Performance Optimization

Headline About Super Charging Your Website

No one likes to wait in line, yet we do. Every day – traffic lights, at the bank, at the grocery store. We do what we can to make this monotony go faster.

So what does this prove about your website?

People will do whatever they can to avoid waiting, at any cost, even if it means going somewhere else to get the same thing. Especially when they are at home on their PC, at their work computer or on their phone. They are giving you THEIR time. To the customer, the load speed of your site can mean the difference between clicking “Add to Cart” or “Close Tab”

Optimizing your website for lightning-fast page load speed will amplify user engagement with your site, increase retention and boost sales. People don’t want to wait in a digital line up.

A longer load time is detrimental to your bottom line: each extra second decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rate by 7 percent

Study by the Aberdeen Group.

At New Media Sources, we offer performance optimization services to all our online marketing clients, because we know it makes a difference.

Performance Impacts Sales

Studies show that over 80% of internet users who shop online choose retailers that deliver a high standard of website performance. Nearly half of surveyed visitors abandon websites  that fail to load within 3 seconds. That’s like losing half of your customers before they even come to the store!

70% of dissatisfied customers no longer visit underperforming websites. 50% of those customers developed a lasting negative impression of that site. 44% of these potential customers will share their shopping experience with others. So you’re losing clients even before they Google you!

A website that offers fast page load and caters to the user has a big impact on converting visitors to purchasers. Fast loading websites are effective in allowing customers to have a positive psychological impression of your business. This encourages both sales, and long-term customer loyalty.

Performance Impacts Conversion

Every website is different and we understand this. By gathering mobile, desktop, and tablet data we can ensure all visitors get the ideal experience.

The faster the site loads, the more leads and conversions go up. This is no accident. Especially when we focus on visitors using mobile devices.



The sweet spot is anywhere between 2.4-2.7 seconds for any given page.



Bounce rate simply means the visitor to your website leaves after viewing just one page. Again, we can see the best speed is anywhere between 2.4-2.7 seconds.

During the 2011 US presidential election, Obama’s fundraising campaign raised an additional $34-million. How?

They shrunk the load time of the Obama for America website from 5 seconds to 2 seconds. This increased donation conversion by 14% with just 3 seconds of website performance improvement.

What do we do to optimize your site performance?

Optimizing Media & Assets: Making sure your image, audio and video files are streamlined alongside all your websites CSS & JS files.

Optimizing Code: Semantically structured code is ideal for faster page loads – we work on your site’s code where we can to make it load quicker with modern browsers.

Hosting Assessment & Caching: If a site loads extremely slow, a high chance is that the problem is server-side.  We can migrate your site to a more ideal cloud hosting environment to boost your page load times.

Integrating a CDN: We’ll add a Content Delivery Network (CDN) to your website, so that servers near your customer’s geographic location will cache your site files, allowing a people in that area to get substantially faster load times.


Whenever we optimize our online presence management clients’ websites, we find out the results of our work from the people that matter: the customers. We survey people who visit the site, determine average page load speed increase, and we tell the client the results.

Contact us today to find out more about how performance optimization can improve your conversion rate, and your bottom line.